Following the new WU Motto “Rethink Economy”, the WU Executive Academy is strongly emphasizing innovation. The Special Workshop^WU “Dirty Innovation” requires executives and managers to get their hands dirty. For innovation to happen, individuals with a can-do attitude need to roll up their sleeves and get things done.We will discuss and actively work on the following questions:· Why should I innovate at all?· How can I find new business opportunities?· How do I develop an idea into a business model that can work?